Frank Lampard launches 'Frank TV' on Orange Mobile

Link: Lampard takes aim and shoots – for his own TV channel | Broadcast | MediaGuardian.co.uk

To the adoring Chelsea faithful he is super Frank. To rival fans he is fat Frank or worse. From yesterday, he was TV Frank, the first footballer to launch his own dedicated mobile television channel.England international and Chelsea midfielder Frank Lampard said the channel, featuring fly on the wall material shot by him on his mobile phone, would give viewers a glimpse of his life behind the headlines.

“One of the reasons I do this kind of thing, and I am embarrassed to put a camera in my own face, I won’t lie about that, is to show we’re average people at home with our families doing ordinary things.

I read about this last night in the London Paper.

I really, really hope it’s not a piece of crap.

You could do a brilliant job of delivering a mobile TV style service geared around a professional player such as Frank. However I suspect (and I’ll keep an open mind ’til I find out) that it’ll be one of those services where they’ve filmed 4 videos and, well, that’s yer lot. No more. They’ll then fan it out as much as possible to make it look longer than it is, you know, lots of repeat shots and so on. That’s not a TV channel. At least, not by my understanding. You want new content, new updates every day, or at least 3 times a week. You want immediate after-match commentary from him and weekly interviews.

Ah well. I really hope they do it properly. Looks like it’s for Orange subscribers to enjoy.