Free eBay text alerts for the month of September

Tamebay are reporting that eBay are waiving the standard 12p charges for the text message updates:

eBay are running a promotion for SMS text alerts for September waiving the normal charge of 12p per message. You’ll be able to receive free alerts when watched items are about to end as well as place and raise bids on eBay auctions.

Good news!? Anyone ever used eBay text messaging alerts?