Gameloft and CBS using real phone calls in mobile games

This CBS Mobile game is the first of its kind utilizing outbound calling, which literally calls players to action,” said Cyriac Roeding, Executive Vice President, CBS Mobile. “Your cellphone rings, and a detective calls you to the scene – just like a real CSI detective. This combination of game play with popular content and a whole new level of interactivity represent enormous entertainment and business potential for the mobile world.”

Well now, this is rather smart. I reckon this is an excellent innovation. It should, theoretically, expand the immersive nature of the game. There’s a risk it could be a total interruption — particularly if the device you’re using doesn’t have a multitasking capability. But I applaud the innovation.

I’ll see if I can get a copy on my handset and play about with it.

You can see more at http://www.gameloft.com/