Gamut Industries launches "Mobile Whoa" campaign for McDonalds Tulsa

Link: Adrants – McDonald’s ‘Mobile Whoa’ Promotion Leverages SMS.

Tulsa area McDonald’s have teamed with mobile marketing company Gamut Industries to create Mobile Whoa, a campaign that offers people an SMS scavenger hunt, mobile coupons and a mobile phone picture gallery. People can join the hunt by texting "hunt 62931" or at the website. Clues will be sent until the mystery is solved.

i remember the shock and disbelief a few years ago when McDonalds UK decided to halt all mobile marketing campaigns… seems their colleagues in Tulsa, USA aren’t shy though.