Godiva delivers chocolate fix to your Blackberry in 30 secs
I kid ye not.
I Kid. Ye. Not!
Godiva, recognized around the world as the leader in fine chocolates, has decided that the mobile internet isn’t for them. Screw that! Instead, they’ve created a customised mobile application for Blackberry users to enjoy the Godiva purchasing experience whilst they’re on the move.
This is smart thinking. If you think about the state of the mobile web in North America (don’t mention the MOTOROLA RAZR), then you’ll recognise that mobile commerce isn’t that sexy an experience. Not when you’re talking about paying lots of cash for bits of chocolate.
There are a ton of Blackberry users in America. Most Blackberry users have cash or some sort of disposable income. Or a credit card. And, one imagines, as Maslow’s Hierarchy of Needs goes, are quite happy to spend a few minutes browsing and buying chocolate on their Blackberry.
This is what you’re missing:
— Quick access to Godiva Chocolatier’s most popular products.
— The ability to complete a shopping transaction in less than thirty seconds from a BlackBerry smartphone, without having to endure the frustration of using a mobile browser.
— Rich product descriptions and full-color images.
— Address book integration, which provides the ability to input shipping information with just a few clicks.
— A “One-Touch Store-Locator” that utilizes GPS or cell-tower location to automatically identify stores close to the user’s location. This also includes integration with BlackBerry(R) Maps to provide point-to-point navigation and directions.
— Secure transactions and password protected buying.
Shit hot. This really is very smart.
Wanna try it out? Of course you do! Pick up your Blackberry and head to www.godiva.com/mobile on it.
This is the site you’ll end up at: http://app.digby.com/godiva/
Hark! ‘Tis this a mobile applications developer I see before me? Yes indeed: Digby is, according to the news release, the premier mobile commerce platform provider whose goal is to radically improve the mobile purchasing experience for consumers around the world. Nice!
Here’s a quick peek at the Digby site. I really like the American way of doing things. Think BIG and make it work as per expectations.
The Digby Mall actually enables you to buy a whole load of things — from flowers to books to chocs from your Blackberry. I’ll need to take a more in-depth look at this.
It’s a bit disappointing that there’s no special offer, eh? I’m willing to bet that every US-based Blackberry owner reading this post would get out their Blackberry, download the application and place an order — if Digby or Godiva offered the first $10 transaction at no cost. Or something like that.
The biggest challenge is getting mobile users to install the application. THEN it’s getting them to remember to use it. Maybe we’ll see something like this.
Meantime I can’t use this at all because I’ve just realised my new Vodafone Blackberry is mobile-email ONLY. ONLY. No web browsing or data AT ALL. Arse.
