Google Apps for your PBX: In stealth and coming soon

Calling all investors looking for a mobile business that’s poised to address a massive user-base both in the United Kingdom and internationally!

I’ve been advising a small company that I guarantee you’ll never have heard of. They’re one of those firms that I suspect will come out of nowhere and run away with their chosen market segments.

The initial launch will be a VOIP/PSTN service like Google Voice mixed with Vonage — and a business PBX.

They’re then going to launch their own SIM cards. Pop one of their SIMs in your handset and it immediately becomes a fully configurable extension on your business PBX. Don’t want desk phones? Simply purchase one of their femtocells for your office and get stupidly low call rates. And don’t worry, when you’re out and about, you get the usual data and telephony functions you expect, just, you’re also connected to your office PBX too. Genius.

If you already have a PBX from someone like Cisco, Avaya or Nortel (chances are, if you have a PBX, it’s one of those) then this new service integrates perfectly… if you don’t have a PBX they have a fully featured “cloud” based Telecoms-As-A-Service (TAAS) platform that’s like a cross between Google Voice, Ribbit and Vonage with enterprise level PBX features. Wow.

It’s fully horizontally scalable (you just add more boxes). It’s also properly secure, unlike most VOIP services.

If this is up your alley, drop me a note and I’ll connect you to the company. They’re looking for one or two choice partners, but I have the feeling they won’t be looking for too long.

If you’re Cisco, Avaya or Nortel, then you should probably buy the company now, it would be a heck of a lot quicker. I’m writing this now so I can do a thoroughly big told-you-so in about 4-5 years time.

Funding wise, this is early stage right now although the technology is functionally more or less done. If you’re typically a later stage investor, get in touch so they can keep you updated.

As always, I’m ewan@mobileindustryreview.com or +44 7769 658104.