Google's GPhone will make your hair appointments automatically

Ok, so that headline isn’t entirely accurate.

I’ve been tracking the Google GPhone for a while and, well, it’s been a good few days since I’ve blogged anything on it. That’s because it’s getting a weeeeee bit crazy out there. The stories are flying. And they *are* stories. We’re getting to the old-wives-tales level of crazy.

Google are going mobile, there’s no doubt about that. But how? Well, it’s hugely exciting to consider the possibilities.

I think simplicity is key. Everything they’ve done in the past has been simple, simple, simple.

I don’t really want a Google handset. Well, ok, since I’m a geek, yes I do – I’d like to see Google’s take on a device and it’s interface.

As for a Google OS, again, from a geeky viewpoint, yeah, that’d be super.

But really, I just want Google Simplicity.

I want Gmail, I want Google Talk, I want access to the Google platform. I want it all to work, properly.

When I sit and consider the Google applications for mobile, well, the brilliance of them is astounding. Consider, for a moment, Google Talk integration on Blackberry. The best in the world. There isn’t, I don’t think, a better example of mobile instant messaging than Google Talk on the Blackberry.

Google Mail for Nokia — for a whole raft of mobile operating systems — is excellent. Held back only by the limitations of the device. And now, that’s where it gets interesting. If you consider for a moment what a Google designed device could offer, freed from the limits imposed by operators and incumbent manufacturers…

If you’ve got a good few billion dollars in your pocket and you want to hold of the mobile advertising platform — entirely — and you’ve got the confidence of a few more billion dollars arriving each quarter, what would you do?

Would you do a Blyk? Make it partially free? Would you buy Vodafone? Do you manufacture Google handsets and give’em away? Maybe you build a worldwide MVNO.. only to have to compete against the incumbents.

Oh it’s going to be an interesting few years.