GPS is more exciting than mobile TV

Link: ElectricNews.net:News:Consumers more excited by GPS than mobile TV

According to recent research by Canalys, consumers aren’t bothered with mobile TV – and seem to be more interested in getting GPS on their handset.

The research showed that whilst 51% of those surveyed in Europe said they were interested in mobile TV, quite an impressive 62% said built-in satellite navigation would be a useful addition to their phone.

Of those interested in mobile TV, 29 percent said they would opt to tune in to in live sports events or reality shows. Almost a quarter of respondents expressed an interest in content relating to hobbies or personal interests that they could not get at home, and a similar proportion were keen in having access to exactly the same channels as they had at home.

“When asked what types of mobile TV programming they would be interested in, consumers’ preferences are quite diverse, and there is unlikely to be one type of killer content,” said analyst Adrian Drozd. “This suggests many different content partnerships and charging models may be required, which will add complexity for users and for the operators developing such services.”

There’s also some interesting figures on the iPhone in the story, with almost half of respondents who owned an iPod saying they’d “more likely than not” consider purchasing an iPhone as their next handset, compared to 20% of non-iPod owners.