Has anyone tried Lyca Mobile?

I have been seeing there advertisements all around the place offering free SMS to anywhere. I suspect this is really appealing to those with friends and relatives abroad. The question is how many will sign up and then continue as paying users in the New Year. Are normobs that savvy? Come to think of it, are we?
– Taken at 11:49 AM on December 19, 2008 – cameraphone upload by ShoZu

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