Hay Systems (HSL) calls for market to reduce SMS termination charges

Link: HSL News Release.

HSL (Hay Systems Ltd), the leading, reputable provider of reliable SMS gateway services, is today making a call for change in how Mobile Network Operators (MNOs) price SMS termination services for SMS messages sent to their respective mobile subscribers.

Won’t somebody please think about the consumer!  By all means look at the termination costs for the poor old aggregators.  Will it increase competition in the marketplace… or will it increase profitability?

This press release, and it does have to be read as such, quotes an average cost per SMS of 6 pence.  Good luck to those who are paying 6.  I am paying 12.5p still and nowhere can I see a price plan with lower text costs!  (yet… I might add).