Hello, from Etisalat

Continuing my look at the local MWC marketing efforts of the global mobile giants, on the way out from the airport baggage claim, a nice lady from Etisalat handed me this fancy show guide. For a moment, I thought it was a SIM card — that would have been very cool — but the guide is still useful.

Getting the media and the MWC crowds arriving at the airport is very smart. I wonder what I will find outside beyond baggage claim?

And just in case you’re wondering, Etisalat is — as this little pamphlet explains — one of the world’s fastest-growing telecoms groups rapidly expanding across Asia and Africa. The company services 118 million customers across 18 countries. Woot!

Posted via email from MIR Live