Hello magazine goes live with SMS & MMS updates

If you can’t get enough of Prince William blowing rasperries at 9 year olds, a special on Peter and Autumn (The Queen’s eldest grandchild and his Canadian love) or Mariah’s new husband and you’re on the go, then Hello Magazine’s mobile updates are for you.

Yes! You can now get a daily MMS (or SMS) update from Hello Magazine to feed your lust of (mostly irrelevant?) conversation regarding celebrity love lives and soft furnishings.

I’d have actually liked to have seen this sort of thing go live years ago but still, it’s good that they’re doing it. Incentivated are putting on their pearls and getting to know the critical Kings Road venues intimately — i.e. they’re providing the back-end for Hello Magazine’s mobile services.

This is good news. The more mainstream media adopt the medium of MMS, well, the better. It’s always been the poor second cousin to SMS and I suspect that the Hello Magazine readership will snap up the offerings.

Now.

Guess how much the MMS alerts service costs?

25p an alert? 5 quid for the month?

No.

Keep guessing.

Higher.

Yeah, it’s a quid a message. Yes! ONE POUND per MMS! Butter me in caramel and call me Shirely!

I KID ye not:

You will not be billed more than 23 pounds in a given month because they’ve made a shitload out of you by that point.

Text messages are 25p a go and you won’t be billed more than £10 in a given month.

Steep, isn’t it?

But then I wonder if the Hello readers have that sort of thirst for gossip? Or you could just buy a 3-month subscription to the real magazine for £21.