Holmes Place mobile strategy weighed, measured and founding wanting
August 31 (i.e. 2 weeks ago), LONDON – Holmes Place, the upmarket favourite gym brand of choice for stressed lawyers, traders and varied city workers, have a new gym opening up in the Bank area of London.
Your intrepid SMS Text News blogger saw the advert pictured on a building in Threadneedle Street (I think). As I walked by I stopped and took out the N90 and snapped the image.
Then, standing in the middle of the street, I knocked up a text message with INFO BANK, as instructed, and sent it to shortcode 84025 as instructed. I did so because I’d like to know more.
Igot a ‘we’ll be in touch’ automatic message and so far I heard nothing from them at all. That’s a rather unique business mobile marketing strategy, eh?
Now that I look back at the advert and in fairness to the Holmes Place know-nothing marketing team, the text says:
Text INFO + BANK to 84025
Critically, it doesn’t ACTUALLY say WHY I should do this, nor does it advertise the expected outcome.
My mismatched expectations at having received nothing are not the fault of Holmes Place. It’s my fault for assuming that the text service advertisement was an invitation for me to solicit information from them.
So, who’s running the Holmes Place mobile strategy (into the ground)? What aggregator owns the shortcode?
