Home Routing, it's all about trust

If you’re into SMS in a big way, then you’ll have a view on Home Routing. It’s either a piece of brilliance or a total unmitigated disaster. (You can check out recent MIR coverage on the term here).

Adam Bird, top chap at Esendex, went to a lunch recently with a cross section of the industry. For those to whom this issue is relevant, he’s recorded his viewpoints here.