HoneyAlert.com -- send and receive alerts about the good looking girls in your bar

Jeremy spotted this RealBusiness article about HoneyAlert.com.

As the name describes, HoneyAlert is a service to keep you updated with where the honeys (or ‘good looking girls’) are in your town. For an annual subscription of £20, you will receive regular text alerts updating you as to the status of where all the fit girls are.

Here’s an example alert from their site:

M1 Bar XS Oxford Rd, group of fresher girls just walked in, all fit, seven out of ten at least.

As well as receiving alerts, you can also opt to send in alerts (and possibly be rewarded with cash payments). So if you’re sat in a bar and spot a load of honeys in the corner, flip out your phone and send in an alert:

We pay a percentage of the money generated from all text message alerts out to the person that send us the intel. In order to start earning money you need to first register with Paypal and then you’re set to begin earning money.

A typical alert will generate minimum earnings for the person sending the info into us of £25.

I’m not entirely clear as to how it all works in terms of revenue share calculations. It’s not a premium rate SMS service — you sign-up for your annual £20 account with a credit card and the 85010 shortcode is reportedly non-premium. Having subscribed you are then apparently entitled to unlimited text updates — I’m not clear on the cost for this is covered. Granted, there will be some non-premium revenue garnered from the standard rate incoming text messages, but if you work on the basis that each outgoing text will cost 3p to send, that £20 pays for 666 text messages. As long as you get no more than 1.8 updates in a 365 day basis, you’re ok… I suppose that works.

Here’s a process overview:

When surrounded by honeys, get your phone out and text…

Text ‘ALERT’ followed by the postcode (eg W1, L1, RG1) then a short description of the honeys spotted to 85010

Happy Days! Other members receive your alert, and your account is credited with your earnings, based on feedback from other members

It’s a rather interesting concept. I think it could be quite popular if it could get a degree of critical mass.