ICSTIS to become PhonepayPlus

In possibly the least exciting re-brand of the year, UK premium regulator ICSTIS is changing it’s name to PhonepayPlus.

From 15th October 2007, the much loved/feared (depending on whether you’ve ever run premium services) ICSTIS name will disappear, to be replaced with the new “more accurate” branding.

According to ICSTIS, PhonepayPlus will give consumers a much better understanding of the help and advice they can provide. PhonepayPlus will continue where ICSTIS left off.  They’ll also be “focusing on on pre-empting and preventing problems”.

And so the press release goes on, waxing lyrically about all the things they’re planning to do – which in a nutshell is nothing that they didn’t do before. Which is nice.

So to summarise, it’s business as usual from mid-October, ableit with a new shiny name. Hurrah 🙂