ICSTIS to license premium SMS for TV and radio

Well, it was going to happen sooner or later.. 

ICSTIS, the premium rate services regulator, has today issued a consultation on a new licensing scheme for premium rate services, such as voting and competitions, when promoted in TV and radio programmes. The licensing scheme was proposed at an ICSTIS industry summit on 8 March as one potential way of restoring consumer trust and confidence in premium rate services used in broadcasting.

Click here for the full press release (PDF), or for more details about the consultation – which runs until Tuesday 12th June 2007, you can download the whole PDF document here.