If you're not on iTunes, you're dead to me

Here’s the first section of a post I wrote for the MIPTV Blog over at MIPWorld. Let me know what you think?

If you’re not on iTunes, you’re dead to me

I’ve interviewed my fair share of entertainment company executives over the years at Mobile Industry Review, mostly in connection with some kind of handset or platform co-branding deal. You know the sort: “Buy this handset and get this movie free on the device.”

From these discussions I’ve had, I’m quite confident in asserting that the entertainment world appears happy to operate under the belief that ‘Content is king’. It is not.

For me, platform is king. I’d relegate the content to some kind of second-tier royalty position.

Read more over at MIPWorld’s Blog.