If you're serious about mobile messaging, get Sybase. Sorry... Who?

I’m serious about mobile messaging.

So when I saw a flippin’ huge interstitial advert telling me that,

If you’re serious about mobile messaging, you sould get Sybase (paraphrasing)

on Forbes.com, I thought, ‘Isn’t Sybase some sort of database company?’

Seriously, the first thing I thought when I read the advert text was Good Mobile Messaging. I wondered why they’d adopted a bold Orange colour. Not the thing to do when you’ve got a big mobile operator also using that colour.

Anyway Sybase are apparently into mobile messaging.

I knew they bought Mobile365… but, you know. Sybase?

Anyway when I hunted around Forbes.com I couldn’t find any mention. I was trying to find a link for you.

Strange that, eh? They’ve paid a load to feature on the interstitial — but when I come to try and find a link for you, they are nowhere to be seen at a glance on forbes.com.

If you try going to this link, you might see it.