UK magazine SMS subscription service is 'world first'

Link: iGamingBusiness.com > World First: Magazine Subscriptions by SMS

Bluff Europe (www.bluffeurope.com) is the first magazine in the world to offer its magazine subscriptions by SMS. By texting ‘bluff’ to short code 60155, poker enthusiasts can subscribe to the magazine and pay via their mobile phone bill. This innovative subscription service costs users £3 per month, which they pay via their phone bill through any UK mobile provider.

Once the SMS is sent by the subscriber to Bluff Europe, the sender receives a confirmation SMS followed by phone call from a subscriptions representative who takes the subscribers mailing address information. The subscriber will then get a copy of Bluff Europe sent directly to his home each month following. Once the magazine is dispatched, the user’s phone bill will be charged just £3.