iLoop Mobile grabbing the bull by the horns

Got a note in from Michael Becker over at iLoop Mobile. Been following them for a long time. They’re off to CTIA big time and they’re bringing one of those bull riding machines for their stand. Shit. I’m useless at these sort of things. It’s like Skiing. I get the concept, I reckon I’m a genius, I reckon it’s all down to logic… then reality arrives and I fall straight to the floor screaming.

I, er, won’t be videoing that either. Cord McCoy, who knows a thing or two about bull riding (I bet he carries a JCB ToughPhone – I’ll ask him), is going to be giving demonstrations. What’s more, if you’re brave enough, or talented enough, you’ll be able to try a ride yourself — and everyone else watching (that’s me) can then vote by text. Right on.

Michael tells me iLoop are also powering the text information services and event voting for CTIA (in collaboration with Neustar & OpenMarket) — there’s an SMS booth finder as well. Here’s how it works: Text first three characters to an exhibiting company’s name, e.g. ILO to FINDER (346337) and you’ll get back their booth number, meeting room numbers and the booth contact persons name. Smart.