In defence of Carphone Warehouse

Link: The Carphone Vodafone Arse | SMS Text News

David Whitewood of Hotxt just posted this defence of Carphone which I reckon deserves highlighting. I’ve quoted it in full, here:

In defense of Carphone Warehouse. (I have no commercial relationship in anyway with CPW).
Carphone Warehouse sets service standards that the whole mobile industry should look up to. They actually invest in training their staff (visit their HQ and see the training for yourself) whom I have found always to be knowledgeable, courteous and efficient.

The CPW monthly catalogue is the most comprehensive guide to pricing and T&C’s available on the high street today.

CPW are a great retailer and like all other great retailers e.g. Tesco, really are passionate about the customer. Did you know that they employ mystery shoppers to visit their stores and test their staff. hear the staff get bonused if the mystery shopper has a positive experience. I have voted with my feet and gone back to retail. Indeed only this week I gave up on O2 direct online channel and purchased an O2 contract from CPW – a free N73 at £25 per month for a 12 month contract with £75 cash back after month 4 – what a steal! Unfortunately the N73 has developed a fault with the camera but I know that I can walk into any CPW store with the receipt and get it swapped out on the spot. Where else can you do that?

In terms of operator stores the UK should look at the Sprint stores in the US. Which other operator sells so much data services and even accessories. How do they do it? They train their staff and instead of trying to sell expensive insurance polices, they take the time to show their customers how to get the best from the Sprint Network and their purchase.
I will bet that Vodafone will be back with CPW by the spring after a dissapointing Xmas new year period.

I’ve written to Mr Dunstone once or twice to congratulate the Carphone team on brilliant service that I’ve received now and again.