Incentivated launches mobile campaign for Royal Air Force

Link: Incentivated Ltd – News / Press Releases

Royal Air Force (RAF) launches an integrated campaign to attract 16 – 24 year old recruits this week. Incentivated was appointed by COI to develop a mobile campaign to support an eight-week national TV campaign. The mobile service offers potential recruits easy access to additional information about RAF jobs. Visitors are offered the following mobile services:

– A Mobile Internet Site featuring information on a range of roles, along with salary details and necessary qualifications. The mobile internet site was built using Incentivated’s proprietary WAPsite publisher tool.

– SMS response gives an overview of specific jobs people are interested in and the option to text an email address to receive more detailed information on the RAF.

I heard about this from Elizabeth over at Incentivated. I’m well up for these kind of promotions. I am getting really tired of organisations just sending text messages and nothing else, so it’s super to read about the mobile internet site Incentivated created.

If I get a promotional text message, and I’d like to know more, I generally want to click to browse a mobile site. Even just to get a few more details.

I still can’t get over the Bounty and Woolworths rubbish campaign they did a while ago. Read the full gossip here. I sent in a text message to see what happened and got a reply telling me:

Rediscover the moist and tender taste of Bounty and you could enjoy a holiday in Fiji, see your local Woolworths for details.

Er. Well that was almost useful.

Ergo kudos to Incentivated for deploying a mobile internet site. Definitely the way ahead. Every text campaign should, in my opinion, have a wap/mobile site accompanying it to provide more information.