Incentivated powering London Mayor's "India Now" promotion

I always like to hear about mobile marketing companies doing well. Here’s news from Incentivated who’re working with the Mayor of London’s office.

Link: Netimperative – Mayor of London promotes India Now season via mobile

The Mayor of London has teamed up with mobile marketing agency Incentivated to promote the India Now season, London’s largest ever celebration of India, which runs from July to September.

The three-month campaign will explore Indian culture and celebrate the increasingly strong relationship between London and India. The season will include events and showcases of Indian art, film, food, theatre, music and fashion.

Posters advertising the event, and featuring a text call-to-action, are being posted throughout London, including on panels in Underground cars. By texting INDIA to 62967 Londoners can sign up to receive an e-brochure, which will be sent immediately to the email addresses, for further information about the event.

You can find out more about the India Now campaign here.

Side note: I find it entirely depressing that more mobile marketing agencies don’t publicise what they’re doing. If you’re a mobile marketing agency, STOP RIGHT NOW and send me an email — just a few paragraphs — about your latest client win. I’m ewan@smstextnews.com.