Indian mobile operators banned from sending any sort of cricket update

I’m not sure how I feel about this story. 

The Madras High Court on Tuesday restrained 18 major telecom service providers from sending Short Messaging Service (SMS) relating to scores, match alerts and updates of India-Pakistan One-Day International cricket matches.

The court ruled that since the Pakistan Cricket Board has exclusively contracted Marksman Marketing Services to handle worldwide global rights for the information distribution, no one else can send related SMS updates. 

Surely a cricket match score is public information?  What if I sit and watch the matches on TV and then text my friends with updates?  What if I reverse bill the text? 

I don’t quite agree with the enforcing of this myself. How can a match score or alert be proprietary information?  Perhaps I’m looking at it from the wrong viewpoint.

The whole story is over at www.hindu.com here: Link