Is this an Everything Everywhere shop? Or a co-branded shop?

In Bracknell this weekend I came across this shop — I’m not quite sure if it’s an Everything Everywhere shop.

I was under the impression those were branded differently. This place just had the two operator logos and inside the shop was roughly split in two with T-Mobile on the left and Orange on the right.

Whatever the actual branding I think this approach does work. It didn’t seem to bother the consumers walking in and out. The company has done enough advertising to explain that both brands are now ‘cooperating’.

When you see both brands integrated into one store you can certainly recognise the financial savings that could be made across the country’s High Streets if the company can reduce presence to just one store per area, rather than two.

What does interest me is that if I was to walk into the shop, which network would I join? What would the sales folk advise? Do I get an iPhone from Orange or from T-Mobile? Of course they’re the same thing nowadays (almost) so how would I make the determination? And can I ‘churn’ from Orange to T-Mobile in-store? 😉 That must be at least theoretically possible!

I haven’t shopped at any of these integrated stores yet — have you?

Posted via email from MIR Live