Is this why Amazon needs to get into mobile?

As I was setting up my new LG G3 piece of Android joy the other week I inevitably searched for the Amazon app. I was looking for the main Amazon app — the one I use almost daily on the iPhone to order all sorts of things (Most recent purchases: 4x 9V batteries, 1 x Dry wipe noticeboard for the office).

I couldn’t find the app on the Play Store.

I presume there is one.

I’m sure there is one.

I eventually had to do a (ironic?) Google search for “Amazon Android App” and was able — I think — to determine that, yes, there is a ‘standard’ Amazon shopping app for Android.

Here’s what I see when I search for “Amazon” in the Google Play Store:

What am I missing? Why don’t I see all of Amazon’s apps right there on the ‘first page’ of Google Play results?