Italians offered holy protection for 2 quid a week

Link: Italian firm offers saintly mobiles | Special reports | Guardian Unlimited

Now an enterprising Milanese firm has the answer – downloadable sacred “wallpaper” for your mobile.

A website advertising the service at santiprotettori.com promises “Holy protection always with you on your mobile”. For €3 (£2) a week, subscribers will get a choice of three saints, and for an extra 50 cents, a prayer to go with them.

Well, it’s definitely an imaginative twist on premium mobile content.