It's Thursday, so it's time for your free Orange film: The Losers

It’s FilmToGo Thursday. Or Orange Thursday. Or Orange FilmToGo Day! This week’s film is The Losers which, I have to say, looks like good old fashioned suspend-your-disbelief Michael Bay-style action. Plus it features that dude from The Wire, Idris Elba. Anything with him is bound to be worth a look.

I forgot my Orange iPhone today so I’m going to have to try and get my redemption code later on tonight. Although I won’t be downloading the movie until I’ve got a decent internet connection, thanks to the total screw-up with 3 over the weekend. (Read: An expensive example of 3’s stupid data policies). The proper internet connection is installed at home on Tuesday. I can’t wait.

Meanwhile I note that — alas — the FilmToGo branding has disappeared from iTunes. It must have just been a campaign. I suppose I shouldn’t be surprised. I was impressed at the ability of the Orange marketing team to get Apple to use its resources (the iTunes desktop app, mobile app AND the iTunes newsletter) to highlight that only Orange customers get ‘free’ films on Thursdays.

Of course it’s not quite free. It’s 35p per film rental — i.e. nothing, as far as most UK customers will be concerned.

(Next week, the movie is Coco Before Chanel. Yup, I’ll have a watch of that too!)