ITV: Premium back online with Dancing on Ice

Link:
Michael Grade promises ITV shake-up-Business-Industry Sectors-Media-TimesOnline

Mr Grade said today phone-in voting will be restored for Saturday’s hit show Dancing on Ice, and that the company remains fully committed to using premium rate services. ITV called in Deloitte, the accountancy firm, to conduct an independent audit of ITV’s premium rate phone services.

Mr Grade said: “There are concerns about it and there have been mistakes across a number of broadcasters.” He added: “We are sure that everything we have on air is compliant but we decided to do a full health check.”

It’s all a little bit too drastic for me. If you’re sure, then just have a look. Don’t take the whole thing down, thus gaining a ton of consumer attention…