Australian ad info is just a xip away..

Link: iTWire – Ads to your mobile? just SMS a ‘xip’ code

Another startup has entered the rapidly growing field of companies seeking to exploit the nascent market for advertising to mobile phones: Xip will deliver information in response to an SMS containing the advertiser’s code sent to Xip’s phone number.

Last month UK company, Txt4 entered the local market  trialling a system that enables consumers to send an SMS to the same 13 xxx xxx number that advertisers routinely use to receive customer enquiries..

Good to see the market picking up down under for this sort of thing – wonder how Txt4 are getting on with their trial?