Just 1 in 20 of Americans has participated in mobile marketing

I suppose that’s good news. It sounds really low to me, but then, it’s a big country and, well, is it too much of a sweeping statement to say that most of the nation are carrying their 5 year old Motorola on their hip and possibly haven’t quite yet got to grips with text messaging?

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One in 20 Americans has participated in mobile marketing, while one in four US citizens are interested in mobile marketing, according to a survey by the Mobile Marketing Association (MMA). People aged 25 to 44 were the most likely to have experienced mobile marketing, with voting campaigns and sweepstake being the most common form of marketing in which they participated.