Kajeet launches an MVNO for US 8-12 year olds

Another bit of MVNO news via Helen…

Link: Musings of a mobile marketer: Bank Holiday links

Kajeet launches an MVNO in the USA for tweens with snazzy mobile phones *and* related, targeted content aimed at kids aged 8 to 12 and it looks pretty good to me. The characters they’ve invented are appealing, the handsets look ok (although they won’t be as funky as their older siblings’ Razr and Krazr handsets from Motorola), it’s well priced, a lot of thought has gone into keeping both parents and kids happy so maybe this is one MVNO that will work. Their aim is to sign up 175,000 customers in their first year.

Interesting, interesting. 175,000 customers? Every success to them.

I wonder if the lack-of-funkiness might put off the terrifically self-conscious 8-12 year old bracket — would you rather have a Kajeet or, as Helen points out, a sexier KRZR handset on a grown-up operator service?