Land Rover bluecasting marketing example

Link: mopocket.

Justin was a little surprised at receiving a bluecast whilst walking down Broadway – he relates his experience here…

I clicked yes. In a few moments the bluetooth message was delivered to my inbox (that is how it works on Symbian phones). I opened it up and to my surprise the RealPlayer application started up and the commercial that showcases the Land Rover LR3’s GPS navigating a cargo plane from France to Corsica began to play.