Location based advertising vs profile advertising

Had a comment in today from a reader who was a little irked by this article in The Guardian by Ronan Fitzgerald.

The reader comments:

Full story in last weeks Guardian – clearly the journalist doesn’t know the difference between location based advertising and advertising based on your profile…..

If you’re into LBS, the article might be a useful read to get some different perspective. It focuses quite heavily on Tim Hibbard’s GPS enabled google map.

[By the way: You ain’t seen nuffin’ yet in consumer LBS here in the UK. There’s a thing coming soon that I’m really excited about, but Im gagged up to the hilt about it for another few weeks.]