LUUP - mobile text payments

Link: LUUP – About the company.

Our vision is to build LUUP into the number one payment alternative in Europe, providing new purchasing freedom for consumers – both online and via the mobile phone. We aim to provide our business partners with a great new financial service and payment option for their customers.

Ed pointed out LUUP to me the other day.  They’re another ‘TextPayMe’, although it seems they’ve been in operation for quite some time.  They’ve been absolutely nowhere near my radar though — not surprising, given the lack of news on their site.  The last item is currently from November 2005.

I’d be interested to see how Luup react to what’s going on in North America.

And I’d also be interested to know who’s angling to provide mobile payments to China’s 400 million cellular users too.