Lypp is about to make conference calling SIMPLE

Shortly, the North American conference calling market is going to get a bit of a shake-up. Just when I’ve been getting press releases about ‘ultra low cost’ traditional conference calling services (I got one of those yesterday), Lypp are set to arrive and make it free — or more or less free. I was talking to one of the founders about it last night.

I’m particularly interested to see how their call initiation system works — they’ve got support for both instant messaging, text and email. So I wonder, does that mean, theoretically, I can open up a message window with user ‘Lypp’ on my GoogleTalk and type ‘call Richard, Dan, Paul’ or something like that, and all of a sudden my phone rings? We shall see. Rather exciting if it does! I imagine SMS / Email initiation must be similar. That’d be rather cool, doing it via your Blackberry wouldn’t it? Decidng you need a conference call and just knocking off an email — and being called a moment later with all participants connected.

Nick at TechCrunch has more:

Link: Lypp’s Free-n-Easy Conference Calling Coming In September

Lypp.com (site is not yet live) is a new group calling service set to launch a private beta in September. There are a lot of conference calling services out there already, not least among them being the full blown meeting applications (GoToMeeting, WebEx). However, Lypp wants to make initiating a conference call dead simple (download free) over IM, SMS, and email. The service will be free at the time of launch (each user will get 500 minutes of free calling, no per-min charges, no monthly fees).

Lypp.com is active — but not yet launched — if you’d like to beta the service (being in North America is, I imagine, a pre-requisite), the email address is on the page there.