Manchester NHS uses SMS for Stop Smoking Campaign
Smokers in Manchester can now text the NHS Stop Smoking Service and receive stop smoking support, thanks to a deal with Mobifi.
It is being used in a number of different campaigns and by utilising different keywords it provides valuable feedback to measure the success of each marketing ploy. For example, the keyword ‘Galaxy’ is being used for a target campaign with Galaxy Radio and the keyword ‘Smoke’ is being promoted on beer mats which have been distributed to over 100 pubs in Manchester.
People send an SMS text to the Stop Smoking Service and then receive a call providing them with a list of support options, including local trained pharmacists where they live, nearest drop in sessions and also to book appointments with specialist stop smoking advisors.
With only a few days to go until smoking is banned in public places here in England, it’s good to see the NHS is using technology to help smokers quit the habit.
