Matrimony services over SMS for Vodafone India

Vodafone has announced a new tie-up in India – it’s signed up with Shaadi.com to put the company’s matrimonial matchmaking services on Vodafone Live! According to the pair, the service is powered by Mauj Mobile and will give users access to “matrimony on the move”.

Vodafone India customers will be able to hunt for a partner by checking Shaadi members’ profiles and details using via voice calls and texts, as well as through Vodafone’s portal. Those using the service will be able to send messages to their would-be love interests and accept or decline expressions of interest sent by other members.

Makes an interesting change from the usual fake flirting services for £1.50 a text that dog late night TV channels.