Mattel's 48 year old 'Barbie' interacts with fans by text

Never let it be said that Barbie and Mattel aren’t moving with the times, eh?

Link: Indiantelevision.com’s Kidology: Barbie fans can SMS her on her birthday

Mattel’s flagship property Barbie will celebrate her 48th Birthday on 9 March and the toy manufacturer has decided to get kids involved by allowing them to SMS on 6767222 to wish her and also get a reply from her as well.