MEF Americas 2011: Consumers’ privacy concerns must be addressed by firms co-operating

After moderating the panel “Privacy Issues and the Imperative for Maintaining Consumer Trust” at MEF Americas 2011 I spoke to Todd Daubert about the privacy issues the mobile industry faces.

We discussed:

• The challenges around explaining data use and the risk of privacy breaches to consumers.
• How firms can ‘do the right thing’ with regard to consumer privacy.
• How the whole industry needs to co-operate to address privacy issues and user education.
• The inadequacy of complex legal agreements as the only way privacy behaviours are agreed with users.