MEF Americas 2011: “Mobile is changing consumers’ preferences” for entertainment

Following his participation in the panel “Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World” at MEF Americas 2011 I spoke to Jeff Sawyer of Turner TV about the challenges of distributing content ‘multi-screen’ and Turner’s strategy.

We discussed:

• The relationship between the television and mobile device and how they can be complained and made complimentary – citing sports examples and Turner’s “Big Bang Theory” app.
• How mobile devices change consumers preferences for consuming entertainment.
• The need to innovate and take a lead in order to maintain a market-leading position. As technology is evolving Turner needs to place ‘multiple bets’.
• How consumers’ desire to have deeper experiences of TV content is moving Turner and other program-makers closer to viewers where their traditional customers have been advertisers and media distributors.