MEF Americas 2011: “Parents expect Operators to provide a safe environment for younger users”

Following his participation in the panel “Privacy Issues and the Imperative for Maintaining Consumer Trust” at MEF Americas 2011 I spoke to Steven White, president and CEO of ImageVision about the challenges of managing user-generated content and delivering services to young users.

We discussed:

• How businesses and brands can protect themselves from illicit or illegal images / text when operating with user-generated content.
• How tools can drive economies in the moderation process and how effective moderation gives parents confidence to purchase devices / services for their children.
• How parents expect mobile network operators to offer protective measures, but are willing to pay for the service. Also, how regulators are beginning to act in this area.