MEF Americas 2011: Recapping the Event

At the end of MEF Americas 2011 in Miami I spoke to MEF Executive Director Rimma Perelmuter and MEF Global Chair Andrew Bud to recap the themes of the event.

MEF Executive Director Rimma Perelmuter

In the interview we discuss:

• MEF’s 2011 Global Consumer Survey and how it is driving both MEF members decision making and MEF policy.
• The strong security and privacy focus by consumers globally.
• The value in MEF’s original research for its membership.
• The development of MEF’s global commerce matrix and its work with industry regulators globally.

MEF Global Chair Andrew Bud

In the interview we discuss:

• The key themes of MEF Americas 2011 keynotes: localisation, SMS, ‘the unbanked’ and mobile commerce.
• How trust, privacy and respect are common global themes irrespective of the maturity of an individual market.
• How MEF can be effective in representing all the participants of the ‘mobile channel’ and can knowledge-share between regions.
• The challenges and opportunities of mobile payments and associated issues of privacy and security