MIG integrates unified SMS & MMS for X-Factor

Have you been watching X-Factor? I’ve had it on Sky+ and have been checking it out. Shocking, a lot of it, absolutely shocking 😉

However we can all get a lot closer to the weird, wonderful and occasionally talented X-Factor contestants with the launch of MIG‘s video download services. I’m particularly interested to see how the finalists’ video blogs will work.

MIG will be producing over 270 mobile video clips including exclusive pre-edited clips, live content taken straight off air as well as the introduction of finalists’ video blogs, recording their journey as they compete for a place in the final.

Every performance will be available as a mobile video download, plus interviews with the presenters and exclusive behind-the-scenes clips.

MIG’s X-Factor shortcode is also the first to use offer dual SMS/MMS service for a TV show. Previously if you wanted to send in pictures or video, you’d have had to send it via a ‘long’ number — which doesn’t make any sense for a high volume consumer oriented show. You want one number that does it all — which we’ve finally got! 😀

The new series will be the first broadcast event ever to use a unified shortcode, utilising MIG’s direct operator SMS and MMS connections. The service, which has been developed by MIG, enables viewers to send in SMS messages and MMS pictures and video content to one shortcode – ‘87103′.