Ministry of Sound's (positive) mobile ticketing experience

Link: Mobile ticketing gets groovy in club trial – Mobile & Wireless – Breaking Business and Technology News at silicon.com

London club Minstry of Sound has completed a live trial of end-to-end mobile ticketing that saw clubbers able to buy, receive and redeem tickets on their phones.
The clubbers, who must be registered PayPal users, started the process by sending a text to a number designated by the Minstry of Sound. This activated an interactive voice-response callback which confirmed the ticket request by asking the caller to authenticate their PayPal PIN. Once confirmed, a mobile ticket was delivered to the handset in the form of a text message.

Really, really cool. When this begins to work properly, full time, it’ll give the club managers some phenomenally useful information.