MMA Forum London 2011 -- I'll see you there next week!

Are you heading down to the Mobile Marketing Assocition’s Forum London 2011 next week? It’s taking place on the 4th-5th of October (Tuesday & Wednesday) and is looking to be a rather exciting event. It’s the MMA’s largest event in Europe and there are speakers from brands including Unilever, Coca-Cola, BBC, Debenhams, JetBlue, Marks & Spencer, NHL and Mahou-San Miguel.

I’m hosting a panel debate on the issue of personalisation vs privacy — quite a contentious one:

Panel Debate: Personalisation versus Privacy

Nothing rouses great debate in the mobile world right now than the use of consumer data. Some argue that understanding customers better through collecting personal data will make it more possible to create a better approach for both brand and consumer. While others believe that too much data is held without consumer knowledge. In this panel leading thinkers on both sides of the divide put their case forward and then debate the issues.

Moderator:

Ewan MacLeod
Mobile Industry Review

Panelists:

Simon Andrews
Founder
addictive

Chris Bourke
Managing Director
Mobext

Thomas Labarthe
Vice President of Mobile Advertising
Alcatel-Lucent

Alex Meisl
Chairman
Sponge Group

A contentious topic deserves some spirited debate so I’ll be working hard to make sure we achieve that. I don’t think it’ll be difficult, frankly, given the quality of the panelists. Bring it on.

Now then if you’re thinking about coming along, I strongly recommend you get yourself a ticket *this* week rather than next week as prices rise by 15% on Sunday night. Ultra last minute isn’t the way to go. If you represent a brand, you can get a ticket for just £200. MMA members pay £995, whilst non-members, well it’s £1,295 or £1,489 ‘on the door’. Get thee to the registration site today.

Do have a look at the full agenda.