M:Metrics - Excellent mobile marketing response rates

Link: M:Metrics News

The firm, which today
released the first definitive metrics for mobile advertising, found that a sizable percentage of
mobile subscribers are responding to short codes placed in advertisements or in other media,
with Spain topping the list at 29.1 percent, followed by the UK at 18.5 percent, France at 10.1
percent, the United States at 7 percent and Germany at 3.4 percent.

Check out the headlines on this new M:Metrics study.