Mobile App = iPhone

How depressing. I was walking along the road yesterday and came across this Hamptons sign for a (no doubt) highly overpriced property in Marlow. You’d have seen me visibly wilt as I saw the new addition to the Hamptons signs:

It reads, “Find me on the Hamptons app for iPhone”, complete with a nice little helpful graphic. What this sign is also saying is, “Don’t find me on your Nokia phone.”

Or, if I can take that a little further, it’s saying, “You can’t afford this property if you’ve got a Nokia. Or a Samsung. Or anything else.”

The actual reality is that it’s most probably lazy mobile strategy — the head of mobile for Hamptons will have evaluated other platforms and gone with the ‘safe’ (read: Easy) option. Everything else has issues.

What really concerns me is that it’s going to be years before this viewpoint shifts. Years.

It’s great to see the market moving to embrace mobile. It’s just a shame the little ad isn’t highlighting the Hamptons mobile web site too (that all phones can see).

Posted via email from MIR Live