Mobile Industry Review turns into a weekly newsletter next Friday

Over the past few weeks, I’ve been studying how the majority of the Mobile Industry Review audience ‘uses’ our service. I’ve talked to many readers about their habits, what they like, what they don’t like — and I’ve been looking closely at the myriad of usage statistics we generate.

And I’ve concluded one thing: Change is required.

When a quarter of a million folk view your Nokia N900 video in the space of a few days, it’s very easy to get sidetracked. It wasn’t the quality, the production speed or the on-screen chatter that resulted in those views. The device itself attracted the viewers; the smart information architecture of today’s Google world helped those viewers find Mobile Industry Review’s N900 footage.

That’s fine — it’s exciting, most certainly. But it’s incidental. There’s a lot of other things going on that I’d like to cover with a lot more time. Most of all, I think the daily publishing frequency needs to stop. Of the people I talked to, well over half simply don’t have the time to read our daily output here properly. That’s not any good, is it?

So I’m changing it around — again. MIR will now be published as a weekly email newsletter starting next week.

I’m relishing the opportunity to stop having to write every single day and to deliver a little bit more of a polished output once a week. Look for news and perspective on mobile app development, general industry news, profiles, an expanded marketplace section and product reviews.

I’ve picked Friday afternoon as the delivery time for the newsletter — although that, like the configuration of content, is subject to change and I’d very much welcome feedback and suggestions. You can either have a read immediately or save it for the weekend or the following week. I’ve been working hard to make sure the newsletter format works nicely on mobile email platforms.

You’ll also still see videos — particular product reviews and executive profiles. We’ll link them from the newsletter, rather than publish online.

I’ve picked Friday afternoon as the delivery day for the newsletter — although that, like the configuration of content, is subject to change and I’d very much welcome feedback and suggestions.

Subscription is free and you can sign-up with this form.

I’ll see you next Friday!

Ewan